How to Make a Memorable Hospital Opening
Opening a new hospital or a major renovation of an existing one is a complex process. It requires attention to details in order to create a memorable first impression with key stakeholders, including healthcare leaders, government officials, donors, hospital employees and patients and their families. 병원개원
People like new things, so they often are interested in learning more about what a hospital is doing and what it will look and feel like when it opens. This gives hospital leadership and marketing teams an opportunity to engage with their community and make sure they know about the project.
2. Keep up with the news: It’s important to stay informed of local and national news that may impact a hospital or its employees. This will help you keep up-to-date on what’s happening in your community and be better prepared for a potential crisis or public health emergency.
3. Be proactive: If you’re a health system that will be constructing a new hospital, be sure to start planning at least 24 months in advance of the opening date. Then, you can work with your architects and construction firm to build the facility on time and within budget.
4. Be flexible: If you’re a health system planning to open a new hospital in the next few years, be ready to adjust your plans as needed. This can save money and ensure your hospital will be able to deliver the level of care you need.
5. Never stop improving: You can’t get the best results without continually looking for ways to improve your hospital and the way it operates. This includes looking for opportunities to improve patient experience, physician satisfaction, and overall satisfaction with the hospital.
6. Don’t underestimate the power of social media: When it comes to gaining buy-in from the community in which a hospital will be opening, social media is an excellent tool. You can use it to share pictures, videos, and updates about what you’re doing and how it will be impacting the local community.
7. Be transparent: This is important to both staff and patients alike. It’s essential that you give everyone a clear picture of what the hospital will look and feel like when it opens so that they know where to go for help and what to expect when they walk through the doors. 병원광고
8. Don’t restrict visitation: When a patient is in a hospital ward, it is usually very busy and there are many people waiting to see them. This can make it difficult for family and friends to get into the ward and visit them. However, you can help reduce this by knowing what the rules are for visiting before you get to the hospital.
9. Remember to check what you can bring into the ward before you leave your home: For example, flowers may be limited in surgical and high-dependency wards or other areas that are not intended for visitors. Also, be aware of any restrictions on food and alcohol.