How to Leverage a Franchise Ranking to Build Credibility and Attract Quality Franchisees
Franchisors strive to be recognized by the franchise industry’s leading publications. This recognition can help potential franchisees to easily find them and identify if the brand is a good fit for them. It also helps to build brand credibility and attract quality candidates.
One of the most widely known rankings is Entrepreneur’s Franchise 500, which is published in its January issue and on its website. The ranking is based on survey responses from nearly 3,800 franchisees across a variety of areas, including training and support, operations, franchisor/franchisee relations and financial opportunity. The results are then compiled into an overall ranking and various subcategories. 프랜차이즈 순위
The results of this year’s Franchise 500 show a few clear trends. Not surprisingly, quick-serve restaurants dominate the top tier, with six of the Top 10 and 29 of the Top 100 brands in this year’s ranking being QSRs. This trend is a result of the continuing economic recovery and increasing demand for fast-casual food options.
It’s also interesting to see that some of the newer, more nimble brands have gained momentum and are making their way up through the ranks. The last few years have seen a number of these young franchises, such as Logan Farms Honey Glazed Hams, Water 2 Wine and Zipps, climb into the Top 25 of their categories. These brands are a good example of the dynamic shifts in the marketplace and how franchises adapt to meet these changes. 남자소자본창업
However, it’s important to remember that any list of rankings has its limitations. Just because a franchise has made it into a particular tier doesn’t mean that they will be a good fit for you or your lifestyle. Franchisees should always take the time to carefully research a franchise and compare it against their own needs and resources before making a decision.
Being ranked on a reputable magazine or industry listing is a great accomplishment, but it’s only meaningful if you know how to leverage it. Regularly share the ranking with prospective franchisees in your network and on your social media channels. This will help to generate interest and attention for your brand, as well as highlight the perks of becoming a franchisee with your organization. It’s even okay to toot your own horn a bit; after all, you worked hard to earn the ranking and deserve some recognition for it!